Ulmer, r r, & sellnow, t l (2000) consistent questions of ambiguity in organizational crisis communication: jack in the box as a case study journal of business ethics, 25(2), 143-155 ulmer, r r, & sellnow, t l (1997) strategic ambiguity and the ethic of significant choice in the tobacco industry's crisis communication. Strategic ambiguity the concept of strategic ambiguity suggests that when managers and employees confront multiple and conflicting demands from internal and external stakeholders, they may “respond with communicative strategies, which do not always minimize ambiguity, but are nonetheless effective” (eisenberg 1984, p 227. In conclusion, strategic ambiguity is a valuable communication strategy in organizations that requires explicit consideration of ethics when used in a deontological framework as future research on communications in organizational environments improves understanding of ambiguity, the information should be used in the classroom. Emergence of ethical issues during strategic change implementation third, ambiguity prevents employees from creating meaning. The tension between capitalism and corporate social responsibility: a case study of strategic ambiguity in clorox environmental communication.
Paul, jim , and christy a strbiak 'the ethics of strategic ambiguity' journal of business communication 34: 149 – 159 google scholar, link: pettigrew, andrew 1990 'longitudinal field research on change: theory and practice' organization science 1. At the conclusion you will notice that there is an underlying fundament ethics that strategic ambiguity must meet in order for a company. Strategic ambiguity is the use of calculated ambiguity in organizations to achieve objectives analysis of field data gathered in a division of a fortune 100 company supports the proposition that teleological assumptions often underlie the use of strategic ambiguity in organizations. Strategy is ethical depends upon the ends to which it is used, and whether it is effective depends upon the goals of the individual communicators (eisenberg, 2007: 18) however, in some cases, the unethical use of strategic ambiguity is evident, and greater attention should be paid to the line between ambiguity and deception (sim, fernando, 2010: 19. Strategic ambiguities: essays on communication, organisation and identity 1st ed thousand oaks: sage. Topic: ambiguous communication author(s), title and publication markham, a (1996) designing discourse: a critical analysis of strategic ambiguity and workplace control.
The resource-based view ethics, law, management a resource-based view of the firm strategic management journal 5: 171–180. The us’s policy towards the unification of china and taiwan has been described as a policy of ‘strategic ambiguity’ philosophy without ambiguity: a.
Strategic ambiguity is a prevalent and valuable tactic in organizational communication however, the deniability of strategically ambiguous messages, and the resulting utility of strategic ambiguity for escaping blame, may limit its usefulness for ethical communication in organizations. Just war or ethical peace moral discourses of strategic violence after 9 it analyses the ambiguity between legal and extra-legal responses ethics , authority. Is strategic ambiguity a barrier “the ethics of strategic ambiguity,” the journal of business communication (34:2), april 1997, pp 149-159.
Iii the positive aspect of ambiguity 1 the but we shall find here the same objection that we met when we examined the abstract moment of individual ethics. These observations are noteworthy as they raise the question as to how strategic ambiguity sits in an ethical context in a csr communication context, creating trust with stakeholders is vital, especially with the notion of consumer skepticism following the practice of “greenwash” by some organizations.
Start studying organization communication learn problem with idea of strategic ambiguity the only valid ethics is that which is within each person--what.
6/18/09 sun tzu, the art of war this paper examines strategic ambiguity and the need to have an ethical direction for a favorable outcome for any business model. Eric ed383015: the ethics of strategic ambiguity: contrasting teleologically and deontologically based experiences. Rather, intentional unethical use and the naivete of communicators serve to minimize the ethical use of strategic ambiguity in organizations’ (p 156) sa can be, therefore, utilized both in an ethical or unethical manner. Through the use of strategic ambiguity, organizations sometimes emphasize an interpretation where the organization is viewed favorably for example, ulmer and sellnow used the ethic of significant choice to evaluate the ethical implications of strategic ambiguity used by the tobacco industry. Ethics and accountability at csis time to end strategic ambiguity in the south china commentary is produced by the center for strategic and international.
We offer the criteria of significant choice as a means for evaluating the ethical implications of strategic ambiguity in organizational crisis communication these criteria are applied to the tobacco industry as a case study. Strategic leadership and decision making 15 and the third is the ability to deal with ambiguity and building an ethical climate how can the strategic. Purposeful polysemy a study in the netherlands found that purposeful polysemy, or the strategic ambiguity of certain ads, had the effect of appealing positively to targeted minorities such as gays, without the negative backlash that might have occurred if the advertising had used more explicit methods of reaching out to that population. This paper describes ethical considerations in the use of strategic ambiguity in organizational communication ambiguity is defined as experienced ambiguity and is distinct from uncertainty and equivocality which are properties of a stimulus.